When you’re out on the beach enjoying the sea breeze, the inviting cool waves, or simply enjoying the outdoors, it is easy to forget that all these bring with it the risk of premature skin aging caused by overexposure to damaging UV sunrays.

Over time, the skin experiences the natural aging process. Years of even incidental sun exposure not only produce brown or tan spots on exposed areas of the body, including the face, but cause it to be wrinkled as well. With some months attracting people to frolic in the sun for long hours when powerful UVB rays are much more intense for us closer to the equator, skin becomes especially prone to sun burn.

But it’s not about hiding from the sun and locking yourself up in your room. After all, the sun activates our happy hormones, and sunny days are perfect for recreation with friends or loved ones, so the key is to be skin-smart under the sun. To help keep facial skin hydrated and protected from sun damage, Coppertone introduces a new must-have not only for the summer but throughout the year: Coppertone Anti-Ageing Face Cream High 30 SPF.

Specially formulated using the latest global technology in suncare, Coppertone Anti-Ageing Face Cream shields the skin before harsh UV rays can penetrate it through a combination of sun-filters that works to improve its elasticity so that skin remains soft and silky to touch. Even if you’re wearing shades and a hat, your sun-exposed face may still need the product’s combination of Vitamin E with special olive leaf extract that supplies anti-oxidants and Provitamin B5 that soothes and helps protect skin from harmful UV rays.

Through decades of changing lifestyles and sun intensities, Coppertone has remained a trusted brand in suncare for the skin. Now with the specialized products to suit specific needs of individuals, your family can enjoy time under the sun. Aside from the Anti-Ageing Face cream, try these other products: Coppertone Sunscreen Very High 50+ SPF with triple-action complex that works against the most damaging rays, defends against free radicals, and helps hydrate and restore the skin’s natural health; Coppertone Sunscreen Kids Very High 50+ SPF that is water-resistant, with advanced UVA/UVB protection, and fortified with Vitamins A, C, and E; and Coppertone Tropical Blend Tanning Oil 4 SPF Aloe Vera that reveals tanned skin that’s silky and radiant during this season of skin-baring.

On your next trip to the beach or simply enjoying outdoor lifestyle, keep a healthy glow by having Coppertone Anti-Ageing Face Cream High 30 SPF just within reach. With its handy and affordable tube, you have sunscreen protection at hand, whenever you need it.  Coppertone is available in leading drugstores and department stores nationwide.